Adobe Photoshop Generative Fill Launch
This is a social video series I created during the AI Generative Fill launch for Adobe Firefly. In this format, a child describes their dream home, birthday party, or animal. The description is then used as an AI prompt.
Check these videos out on Instagram:
Adobe IRL Series
This is a social video format I developed for Adobe’s Instagram accounts showing Photoshop and Illustrator tools being used IRL.
For a better experience, try viewing on the Instagram
40th Anniversary Birthday Cake
Valentine’s Day
Breakfast
7-Layer Dip
Adobe Fix It In Post Series
I developed this social video format to when Adobe launched the AI Generative Fill feature on Photoshop (beta). The series was very successful and received a lot of engagement on Adobe’s social pages. It was used for both organic social as well as paid ads.
There are 4 parts to the video:
Main launch piece
Add the dog!
Now add some cats!
Dating app profile pic
When Generative Recolor was launched on Adobe Illustrator, I also created an iteration of this video called Make-It-Pop Hotline.
BuzzFeed Barbie DreamHouse Makeover
Winter/Spring 2019. YouTube and Facebook.
A multi-part series where I makeover the Barbie DreamHouse (actually this one is a “townhouse”) to make it feel more grown up. The first episode, the living room makeover, was the first Nifty video to reach over 1 million views in one week of uploading. Top performing series on Nifty’s YouTube page.
Creative, Producer, Shooter, Host, Editor
Lighting Support: Steven Gatti, Reshan Hangiligedara
Graphic Designer: Ellie Sunakawa
Supervising Producer: Alex Addison
BuzzFeed Professional Meal Prepper series.
Spring/Summer 2019. YouTube, Facebook.
A recurring “day-in-the-life meets cooking video” series following a professional meal prepper. One of Goodful’s top series of all time.
Creative, Producer, Director, Shooter, Editor.
Subject: Erica Adler